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A pharmaceutical brand is much more than its name and logo. It's the distillation of its promise to patients and physicians, the numerous attributes that differentiate it from its competitors, the complex relationship it has with its various constituents. It's what you come to stand for. The stakes are high. Which is why we often begin working while the product is still in Phase II trials — shaping the messages and relationships that will define your brand throughout its life. It's a process that's become more and more complex, thanks to the acceleration of key trends: the consumerization of healthcare, changes in healthcare policy and increasing sophistication (and skepticism) of target audiences. As part of the Ogilvy family, we offer our clients the same rigorous approach to branding that made David Ogilvy synonymous with the concept. As an FKH client, you will have access to a wide range of proprietary tools and research that can help build and maintain distinct, powerful brands. |
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