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One-to-one communications are an increasingly crucial aspect of pharma marketing, especially when it comes to improving compliance for treatments for chronic diseases or maintaining brand value in the face of generic competition. From Alzheimer's disease to cardiovascular disease to respiratory conditions, FKH's pharma team has developed award-winning programs that engage patients, caregivers and communities in meaningful and far-reaching ways, helping change attitudes and improve treatment practices. As part of Ogilvy Public Relations — and the much broader WPP family of companies — we can build a world-class team that can manage even the largest and most complex CRM programs. |
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