Feinstein Kean Healthcare

::	Product Marketing
::	Pharmaceuticals Media Relations
::	Pharmaceuticals Scientific Publicity
::	Strategic Counsel
::	Disease Awareness
::	Issues Management
::	Brand Building and Positioning
::	Specialty Pharmaceuticals
::	Public Affairs and Regulatory Policy
::	Corporate Leadership Programs
::	Customer Relationship Programs
::	Third-Party Relationship Management
::	Consensus Conferences
::	Contacts
::	Expert Views

Here are 2 case studies written in the Communiqué magazine that highlights our Pharmaceuticals practice.

Patient Relations - Novartis Pharmaceuticals: ID.A.D.
(Date Published: 01/05/2003)

Objectives - The ID.A.D. (IDentify Alzheimer's Disease) campaign, was developed to communicate that early detection of the illness is crucial because treatments are available that can help slow the worsening of disease symptoms. The program's main objective was to provide resources to people and educate the public in an effort to increase early detection of AD.

PR in the Product Lifecycle - Novartis: Ritalin LA
(Date Published: 05/12/2003)

Objectives - The launch year communications program was designed to create a sustainable platform that would enable the delivery of educational information about ADHD and its treatment through the media. It was imperative to provide reporters with balanced and accurate information to lay the groundwork for comprehensive, informative reporting.

Biotechnology Pharmaceuticals Molecular Medicine Creative Studio