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Major media outlets are devoting more attention than ever to health and medical news — but they are also looking more critically at the stories and companies they cover. Earned media coverage is a crucial ingredient of the pharmaceutical marketing mix, but only if the outlets and messages are on target. Drawing on a team of healthcare media specialists with access to top-tier journalists, FKH helps you tell your stories to the right people in the most effective way. In addition to strategic counsel and crisis/issues management, we offer a full range of media relations services for the pharmaceutical industry:
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