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At FKH, we recognize that patients and providers are only two of the key audiences. You also need carefully planned and coordinated strategies for communicating with regulatory representatives, advisory committees, Federal and state policymakers, Federal and state agencies — as well as for addressing the vocal lobbying or interest groups whose constituents have a stake in your product. Gaining reimbursement for diagnostic tests, changing school policies so children can carry potentially life-saving allergy medications, ensuring that a treatment or procedure is included in clinical guidelines — all are crucial challenges, and require the right communications strategies and tactics. |
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